I was in a small neighborhood bookstore in Winnipeg in 1991 (it was actually a new age-y bookstore that also sold music, candles and crystals and stuff like that!) and found the big green-covered edition of “Looking Forward” that had just been published by South End Press. I knew who Mike Albert was because of Z Magazine. I had been buying Z regularly at the local Communist Party-run bookshop since about 1988, so was already familiar with his politics, and I think Chomsky had a blurb on the back cover, which didn’t hurt either. So on a whim I decided to buy Looking Forward, because I figured I should learn a bit more about economics.
Obviously, the ideas in there resonated with me. Within a year or so of picking up the book, the student group I was involved in at U of Manitoba brought Albert in to Winnipeg to give two talks: one on participatory economics, and one on the question: “Is capitalism compatible with the environment?” I probably still have the crappy posters I made for those talks. That was the first time I had met Mike in person.
By 1994-95 we were beginning the first planning steps towards founding the Winnipeg A-Zone and Mondragon Bookstore/Cafe collective, using participatory economics as an inspiration for the workplace structure. Albert came to speak at the grand opening in the Fall of 96 to standing-room only audiences, and I think we also arranged to get him an interview with campus radio as well as Canadian Dimension magazine. Mondragon went on over the next few years to sell about 500+ copies of Looking Forward, because people were genuinely interested in our internal structure and decision-making, and wanted something that mixed theory with practice. We had a pamphlet on the tables in the restaurant that discussed food politics, books, as well as workplace democracy without hierarchy , and the fact that we had balanced job complexes across the bookstore and restaurants – and this pamphlet led customers waiting for their food to often ask questions, and sometimes led to them buying a copy of Looking Forward. It was probably one of our “best sellers”. 500 isn’t a lot from the standpoint of a corporate bookstore chain, but for us it was a lot.
And also within a year or so of Mondragon’s opening, Arbeiter Ring publishers and G7 Welcoming Committee Records both started up in the same building, organized along participatory economics lines as well. So there was a lot of simultaneous cross-pollination happening, and it also helped shape some of the workplace struggles and unionization drives in other workplaces in Winnipeg. I remember being asked to speak with workers at two other places, both food co-ops, about participatory economics and workplace democracy – because the workers in those self-described co-ops felt they had no say in what was a traditional hierarchical structure. One of these places eventually unionized with the I.W.W. because they had no other way to effect positive change.
Anyway, “parecon” became something of a household term (amongst leftists at least) in Winnipeg in the late-90s because of all this activity. Over the years Mike came to speak several times for special events, and then much later on (after 2005 or so), Robin came for a couple talks as well. It’s not an exaggeration, though, to say that all of this happened the way it happened because of that fateful decision to buy Looking Forward in an incense-filled New Age bookstore in 1991. Lol.